Privacy Policy

Who We Are

ZSH Global Pte. Ltd. is a Singapore-incorporated company (UEN: 202610782N) operating as the ASEAN gateway to Zhongshang 114 - China's industrial trade platform. Our registered address is 503 Canberra Drive, #02-10, Canberra Residences, Singapore 768125.

We are the data controller for personal data collected through this website and through direct communications with our team.

Data We Collect

We collect only what we need to operate our B2B trade facilitation service. This includes:

• Contact and inquiry data - name, business email address, company name, job title, and the content of any message you send us via our contact form or by email.
• Communication records - emails, replies, and correspondence we exchange with you in connection with a business inquiry or trade facilitation request.
• Usage data - IP address, browser type, pages visited, and time spent on pages, collected automatically through standard server logs and analytics tools.
• Cookie data - preference and session data stored in your browser as described in Section 5.

We do not collect sensitive personal data such as NRIC numbers, passport details, financial account information, or health data through this website.

How We Use Your Data

We use your personal data for the following purposes:

1. Responding to inquiries - to reply to messages you send us and follow up on trade or sourcing requests.
2. Trade facilitation - to connect you with relevant manufacturers or suppliers within the Zhongshang 114 network.
3. Service communications - to send information relevant to your inquiry, including updates on supplier matches or platform capabilities.
4. Website improvement - to analyze how visitors use our site so we can make it more useful.
5. Legal and compliance obligations - to comply with applicable Singapore laws and regulations.

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

Sharing Your Data

We share personal data only when necessary and only with parties who handle it responsibly:

• Zhongshang 114 platform operators - where you have requested a supplier introduction, we may share your business contact details with verified manufacturers on the Zhongshang 114 network to facilitate the connection. We will inform you before doing so.
• Service providers - companies that support our website operations (such as hosting providers and analytics services) may process usage data on our behalf. These providers act under contractual obligations that restrict how they use your data.
• Legal authorities - where required by law, court order, or a regulatory body in Singapore or another applicable jurisdiction.

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

Where data is transferred outside Singapore - for example, to Zhongshang 114 operators based in China - we take steps to ensure the recipient provides a standard of protection comparable to the PDPA.

Cookies

Our website uses cookies - small text files stored on your device - to support basic site functionality and understand how visitors use our pages.

• Strictly necessary cookies - required for the site to function. These cannot be disabled.
• Analytics cookies - help us count visits and understand which pages are most useful. No personally identifiable information is stored in these cookies.

You can control or disable cookies through your browser settings. Disabling analytics cookies does not affect your access to our site content.

Data Retention

We keep personal data for as long as needed for the purpose it was collected, or as required by Singapore law:

• Inquiry and contact records - retained for up to 3 years from your last interaction with us, unless an ongoing business relationship requires longer retention.
• Analytics and usage data - retained in aggregated, anonymized form after 12 months.
• Legal and compliance records - retained for the period required under applicable Singapore regulations.

When data is no longer needed, we delete or anonymize it securely.

Your Rights Under the PDPA

Under Singapore's Personal Data Protection Act 2012, you have the right to:

• Access your personal data that we hold and ask how we use it.
• Correct any personal data that is inaccurate or incomplete.
• Withdraw consent for the collection, use, or disclosure of your data - subject to any legal or contractual obligations we must fulfill.
• Request deletion of data we no longer have a legal basis to hold.

To exercise any of these rights, contact us at the address below. We will respond within 30 days. We may need to verify your identity before processing your request.

If you are not satisfied with our response, you may contact the Personal Data Protection Commission (PDPC) at pdpc.gov.sg.

Security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), access controls, and working with hosting providers that maintain appropriate security standards.

No method of transmission over the internet is 100% secure. If you believe your data has been compromised, contact us immediately at info@zsh.com.sg.

Third-Party Links

Our website may contain links to external websites, including the Zhongshang 114 platform and partner resources. Once you leave our site, this Privacy Policy no longer applies. We are not responsible for the privacy practices of external sites and encourage you to review their policies before submitting personal data.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent version. For material changes, we will notify users via a notice on our website. Your continued use of the site after any update constitutes acceptance of the revised policy.

Contact Us

For any questions about this Privacy Policy, to exercise your data rights, or to raise a concern about how we handle personal data, contact us at: